For online marketers, SEO is a familiar phrase. In fact, most websites make use of this method nowadays to compete well in search engine results. Since Google algorithms update very often, SEO techniques should also be in lined with these updates particularly, in the aspect of on-page SEO to appear in the first page of the search engine results.
So in this entry, we are going to share some search engine optimization updates that every online marketer should observe to gain traffic from every contents that you publish this 2019.
Title tags are important elements of on-page SEO. As much as possible the target keyword should be closer to the start of the title tag to have more weight on search engine results.
Avoid using long and ugly URLs as this won’t gain favor in search engine rankings. Instead use short, keyword-rich URLs as this will have better Google rankings.
Adding Word Modifiers To The Title
Using words like “Top”, “Best”, and “2018” in your long tail keywords will also allow you to get good rankings.
Wrapping Title In <h1>
The H1 is your headline tag. So make sure your title is wrapped in this area of the text.
Wrapping Subheadings In <h2> Tags
And don’t forget to mention the target keyword on at least 1 subheading of your content, and then wrap it in <h2> tag.
Use Engaging Multimedia Elements
Inserting relevant videos, images, infographics, and diagrams can help reduce bounce rate as this will make the readers more engaged and at the same time a critical component in terms of interaction ranking factor. And images should be properly optimized as well by including the target keyword in the Alt-Text.
Use Of LSI Keywords
The use of keywords which are semantically related to the primary keyword will help the search engine to the relevancy and quality of the page where the content is published.
Keyword Should Be Inserted At The Top Part
Preferably, at the first 100 words of your content. And it should be inserted “naturally”.
Make sure your site is mobile-friendly or Google will penalize you according to their 2015 update. In short, use a responsive so the contents will appear consistently across all devices. If you don’t know how to do it, no need to worry. This web design company in Glasgow can help you solve this problem. Just click on the link to visit their page.
Adding 2 to 3 internal links is a usual search engine optimization practice and should continuously be observed next year until otherwise stated.
Use Outbound Links
As much as possible, try to link out to authoritative sites like Wikipedia, CNN, and the likes so that search engines can easily figure out the topic of your content. So it’s important that your insert outbound links which are relevant to your topic.
Improve Website Speed
The site’s loading time must be less than 3 seconds as 75% of users are not likely to visit a site that takes 4 or more seconds to load.
Post Longer Content
Lastly, posting long content is a must since “length is strength” in search engine optimization. But you also have to make sure that fluff words are avoided to maintain the quality of your content and avoid being penalized in the “dwell time” metrics when the users hit the “back” button quickly immediately after landing to your site page.