There are 2 key considerations for creating an awesome article content: first, how to write quality articles that will not only entertain but also engage your readers at the same time; and second is how to gain good rankings in Google and make your article available to a wider audience. And while traditional marketing works, there is another unified strategy in ranking contents, and that is through SEO.
So if you are interested to know more about SEO and pull your content up the first page of SERP’s, then continue reading as you are going to learn the basics of SEO in this entry and be able to write well-optimized articles.
As we learn the basics of SEO, let us try to break down first the 2 main concepts of “SEO content”:
SEO stands for Search Engine Optimization or the process of optimizing web pages to gain rankings in Google and other popular search engines.
On the other hand, Content is any information that you can find on a web page.
So if we put these 2 words together: SEO content is any kind of content that is created for the intention of gaining search engine rankings and attracting traffic.
Creating an optimized content is necessary so that your target audience will be able to easily locate your article as they search for it in Google using a particular keyword. Through this process, you will be able to increase your search visibility and ultimately gain conversions.
Tips In Developing An Efficient SEO Strategy
Most successful SEO marketers follow a certain method of SEO Strategy. Therefore, if you want to start things off in the right direction, we recommend that you follow these steps:
Defining your Goals
What is your motivation for writing an article for your site? Do you want to drive sales or simply just want to gain traffic and earn conversions through ads monetization? This is one of the things you need to consider as you learn the basics of SEO and develop an SEO strategy.
Determine your target audience
Get to know the persona of the individuals (or group of people) you are targeting as this will help you determine the kind of article you are going to write for them.
Making use of tools such as Ahrefs and Moz will help you determine the kind of keywords people usually type in Google searches related to the niche or the type of business you are in. This is also important since you need to include these keywords in your articles (with proper keyword placement) so they can rank well in Google.
Write something relevant
Lastly, you need to ask yourself, “what kind of articles will my audience be interested in reading”? Doing this will be able to give them articles that they’ll surely want to read for you are addressing their needs according to the information you are providing.
And these are just some of the things you need know as you learn the basics of SEO. Stay tuned as we are going to share more SEO Tips to refine your SEO strategy.