The year 2020 is certainly not a good year, especially now that the COVID-19 pandemic is casting a cloud of uncertainty to the entire business community all over the world. And because of this, entrepreneurs have doubts about how to proceed further, considering most of us don’t really know what the new normal will be.
Despite the challenges, most experts say that now is the best time to adopt a marketing outsourcing model since this method has the potential to help your business survive amidst the ongoing health crisis.
But what is this kind of marketing model? And how can your business benefit from affordable marketing outsourcing? Stick around as we will discuss more about this topic in today’s post.
What The Marketing Picture Looks Like At The Time Of Coronavirus Outbreak?
In the past couple of months, the area of marketing in businesses is required to tread towards 3 different routes: to completely abandon current marketing methods used to save money, to continue marketing but apply a different approach, or stick with the previous method and maintain business as usual despite the uncertainty of the situation.
The choices you make do not guarantee success since adjusting to the new normal is fairly new to all of us. Yet, affordable marketing outsourcing offers a viable opportunity for your business to move forward for the next coming months and until such time when the pandemic is entirely over.
What Is Marketing Outsourcing?
To put it simply, marketing outsourcing is the process of using an external company or independent contractors to manage the marketing activities of your business. And it’s an approach where you can either assign all your marketing efforts to an outsourcing team or appoint the agency to work and complement an in-house marketing team.
Outsourcing agencies are also known as BPO (Business Process Outsourcing) companies. And the teams who handle these jobs are usually located overseas.
Why Should You Outsource Your Business’ Marketing Activities?
Even though marketing outsourcing may work for your business, you also have to be informed about how it can do to help your business survive and grow after the pandemic. So here are 5 benefits that you can get once you incorporate affordable marketing outsourcing in your business arsenal:
As the name suggests, outsourcing your marketing initiatives is a practical and affordable option to take. And that’s because it omits the need for hiring the talent you need for internal marketing, which obviously requires you to pay large salaries.
For example, instead of hiring a full-time marketing manager for $100,000 a year, you can choose to outsource and let them work for, let’s say, 5 days a month at a fraction of the cost. As a result, your business saves money without taking away the amount of skills and experience that you need to develop an effective marketing campaign.
Moreover, partnering with a marketing outsourcing agency helps you avoid any turnover cost and low morale that might incur once you have to let go of an employee, especially at the time of the pandemic, because you only acquire their services “as needed”.
Gives You Time To Focus More On Your Business
If you own a small business, then chances are you are struggling to manage the different areas to ensure success. And this also ruins the balance between your personal and professional life in the process.
By acquiring an outsourced marketing contractor to handle your marketing initiatives, you can now focus on certain projects and spend time doing things that make a huge impact on your business’ success.
And even if you already have an in-house marketing team, contract marketers can be a great addition (if your budget permits it) to lighten the heavy workload, prevent burnout, and stress. As a result, your internal team will be able to accomplish more projects and accommodate the needs of clients without cramming.
Outsourcing your marketing efforts also offers flexibility in terms of hiring. In fact, you have the option to hire a professional marketing contractor for a 5-month project, add more contractors after closing a deal with a new client, or end their contract if the business starts to go slow.
And even if you have full-time marketers but still need extra help, you can easily fill in the gap with outsourced professionals. For example, if you need an SEO expert for your marketing campaign, then you can easily hire an experienced contractor to handle this kind of job for your business.
Capitalize On Marketing Approaches You’re Not Really Familiar With
Arguably, this is one of the greatest benefits you can have. It’s no secret that your team is already following a certain process in your marketing plan. And more often than not, you haven’t touched on new marketing strategies that can help you maintain your edge amongst the competition, particularly in the area of digital marketing.
Fortunately, outsourced marketing contractors offer specialized marketing services so you can capitalize on strategies you’re not really familiar with like:
- SEO (Search Engine Optimization)
- Content marketing
- Social media marketing
- Email marketing
- Web development
- Web design
- Graphic design
- Web security and analytics
- Video production and animation
- PPC (Pay-Per-Click)
- Google Adwords campaign management
- And more…
These approaches are especially needed nowadays since most of the marketing initiatives are disseminated on the internet through the company’s website, various social media channels, and other online platforms.
Will Outsourced Marketing Be The Right Fit For Your Business?
If you’re still wondering if affordable marketing outsourcing will help you thrive and succeed at the time of the pandemic, then we can assure you that this will be the safest route to take to help sustain your business operations this 2020 and for the next couple of years.
Aside from that, you are confident that you’ll be working with professionals who possess the right knowledge, tools, and experience to develop the ideal marketing strategies and techniques that can help your company grow. If you’re looking for an outsourcing company that offers affordable marketing services, check out Pollock Marketing Group’s site today.