Nowadays, the shift of focus from PC/laptop to mobile platform is moving at a steady pace. Of course, the use of computers in accessing the World Wide Web may still be applicable, but more and more people are using their mobile phones to access the internet in order to stay connected to the online community.
And with this in mind, web designs have also been revolutionized to cater to the demands of the mobile-centric attitude of the modern society by making a responsive design. In fact, Google has also required this feature of responsiveness to be included in the SEO process in order to get better SERP rankings.
But why is this necessary? How responsive design affects the entire SEO process of a website? Get to know more about this as we are going to tackle this topic in today’s entry.
Usability And Navigational Accessibility
One of the reasons why users tend to exit a website almost immediately is because they are finding it difficult to navigate and access the content that they are looking for.
Consequently, Google is also ranking a website based on the average time spent to determine the value or page quality.
This is where you can benefit from responsive web as your visitors can smoothly navigate through the contents with ease and have a good user experience in the process.
Reduce Page Loading Time
Another SEO factor that affects your Google rankings is the loading time. Sure you may have awesome and useful contents, but your ranking will still be affected if your page loading time is slow.
Good thing responsive websites load much faster as compared to their non-responsive counterparts. And this will lead to a better user experience which, in turn, will give your site an impressive ranking since Google favors websites with fast page loading times.
If you do SEO, then you are probably aware that Google hates duplicate content. Now if you have a website for desktop and another one for mobile access, there is a possibility of being penalized for duplicate content because you have similar content despite having different URLs.
But this won’t be a problem if you use a responsive web design as the visitor will only need 1 URL to access a specific content regardless of the type of device being used.
Easy Access To Social Media
And finally, responsive design allows the user to have easy access to their social media accounts.
Of course, social sharing may not be considered as a factor in ranking, but it does help you to build a following. And this is one of the goals of doing SEO: to build an audience and increase the chances of getting more users to come into your site.
Now having more visitors can also contribute to your rankings as Google will consider your site as trustworthy, and therefore deserving of having a good SERP ranking.
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