Optimizing content for search engines is an important strategy that you can use to gain good rankings. Likewise, it is also a critical method for achieving successful SEO campaigns.
Your website is the focal point for all SEO processes. And if all of the elements especially, the content is not optimized for both Google and your audience, then the chances of attaining successful will be next to none.
So if you want to find out more about the on-page SEO ranking factors for creating good content, then this article is for you!
It’s just a simple checklist that we’ve compiled so you can attract more traffic every time you publish content in your website.
The Entire Content Of The Page
The content of your page is the primary consideration for landing a top spot in the search engine results page (SERP). After it’s what your users came to see when they visit your site. That’s why it’s very crucial that you write something that is useful to your audience.
But what makes an SEO-worthy content anyway? Here are some points to consider:
- It must be able to supply a demand – People who visit your site are looking for something valuable, something that can meet their needs whether it’s a physical product or a piece of information.
Your content can be an article, an infographic, audio, or video file, but it must be able to supply a demand.
- It should be relatable or linkable – Search engines treat all contents as equal, but if your audience can’t relate to it, then there’s no point of ranking them because they don’t have the potential to drive traffic into your website at all. So make it a point, that your content is always relatable or linkable to your target audience.
Use Of The Right Keywords
Compose a content around a specific keyword or phrase that your target user might be looking for in Google. Put yourself in their shoes and think about a certain topic that they might be interested in and will likely search for it in Google using a particular keyword.
- Keyword placement should be inserted at the title, the first paragraph (if possible) of the introduction section, at least 2 times at the body (the number of keywords to be added increases depending on the number of words), and at the last paragraph.
- Keyword should be inserted “naturally”.
- It should also be included in the URL.
- And it should be carefully picked based on keyword research to increases your chance of getting a good search engine ranking.
Structure Of The URL
In essence, URL structure is also one of the critical on-page SEO ranking factors because it shows your site’s history and it gives search engines an idea about what the page is about. Likewise, it helps Google understand the relative importance of the content, and therefore contributing to the relevancy metric to a given page.
To sum up, here are the very important on-page SEO ranking factors that you need to remember whenever you publish content:
- Content should be of value and must be hyper-relevant.
- It should be unique and free from plagiarism.
- Keywords should be included in the title tag, URL, in alt-texts of images, and should be properly inserted throughout the sections of the content.
- It should link back to the category page (or sub-category page, if applicable).
- It should link back to the main page (usually one by linking a logo or image back to the home page at the top left corner of the screen).
If you don’t have the time to optimize your content’s on-page elements, you can always hire someone to do this for you or buy SEO gigs to shortcut the process.