Humans are “visual beings”. In short, what we see will also affect the way we eat, perceive others, and even our mood. In fact, the way products are being presented to us also affects our buying decision even if they don’t really know it. And that is why retailers must also make efforts to work on packaging to entice the customers into purchasing their product.
Learn more as we are going to discuss the importance of retail product packaging for your business and make use of these tips to improve the way you present your product to the general public.
It Creates Brand Identity
According to an article from the Paper Worker, a third of the decision made by consumers when buying something is based on retail product packaging. And since you have competitors vying for the attention of your target consumers, you have to make sure your packaging will look different in order to stand out above the rest.
In other words, packaging establishes the identity of your brand to the market. And the more unique your products are packaged, the better it is to be recognized and get noticed by the buying public.
The Colors Also Play A Part In Swaying A Customer’s Purchasing Habits
Some retailers don’t realize this but colors also play a part in affecting the consumers’ buying behavior. To be specific, red evokes a sense of urgency while black evokes strength, pink represents beauty and sensitivity, and so on.
Colors are a crucial part of building a connection to customers since customers will often associate your brand according to the shades and hues you have chosen in your packaging. And if these colors are imprinted in their minds, then they are more likely inclined to repurchase your product again in the future.
It Reinforces A Perceived Value
The way an item is packaged can also impact the product’s perceived value. For instance, if you’re selling a high-end handbag then the packaging must be as luxurious-looking as possible to give the impression that you are selling something valuable. On the other hand, if you’re selling a matching broom and dustpan, then the package doesn’t have to be stunning, but it has to be compact so that consumers can easily tuck it in their storage rooms.
It Preserves Product Quality
And finally, retail product packaging is not just for aesthetic presentation because its main purpose is actually to preserve the quality of the item before use. In short, the outer covering protects the retail product from damages during transport, to keep the product in good condition, and to avoid any imperfections that might compromise the intended function of the product.
In addition, plastic, aluminum, and paper packaging also extends the shelf life of the product and to add to the visual appeal at the same time. This is the reason why food products are often packed with these materials so it can remain as fresh that day it was shipped out from the factory.
If you need help in promoting your products, you can ask the help of Retailbound’s retail consultants. Contact them today for more information.