Most of us can agree that 2020 has been a year of great uncertainty. And for business owners, the shift to online retailing and digital advertising became popular, which is a trend that will most likely continue this year and at least until the COVID-19 pandemic is over.
And if businesses are employing the same methods to reach out to their customers, it’s easy to assume that customers will be overwhelmed with these online ads. So how can you make your brand stand out from the rest? The answer: Figure out what your customers want to see, provide them with campaigns that they will respond to, and print out ads that have a great impact on customers.
With that being said, we invite you to read further as we are going to tackle this topic on printing services: key trends to follow this 2021 and take advantage of this information to get your business noticed by your target consumers.
Incorporation Of Nature In Prints And Design
Nature elements have been popular last year and it will continue to be used this year since it represents fresh, new, clean, and organic. And obviously enough, all of us will want to start fresh this 2021 and do away with all the adversities we had last year.
Aside from that, customers better respond to organic designs on ads since most people today prefer using organic products as much as possible.
Just remember, the incorporation of nature in your print ads is not only limited to flowers, trees, leaves, and anything green but also the cleanliness and simplicity of the design. So make sure to print clean and simple ads as these will generate a better response from consumers.
Simplified designs will remain a dominant trend this 2021. And as mentioned above, simple design on ads will attract more interest from consumers than complicated-looking prints.
Minimalism is a way of life for most people, especially now that we are going through tough times. So it makes sense to incorporate simplified patterns as this will be more appealing to customers. Also, simplified elements on the ad reduce clashing of colors which can cause visual strain to anyone looking or reading the advertisement.
Bold Texts And Messaging
Another printing services trend to expect this year is the use of bold texts in your print materials. While the design is based on simplicity, you also have to make sure that your “message” will be delivered clearly to your customers. So be sure to use bold and visible text so that people will be intrigued to read further.
Muted Color Palettes
The use of muted color palettes is also preferred since loud colors create a sort of distraction because they are less-calming to the eyes. However, neutral and muted color schemes are easier to ‘digest’ since they look more approachable and relaxing. And they also produce a sophisticated look.
So if you want your brand to attract more customers, you should use black, white, gray, tan (primary colors on your logo.
The use of gradient colors in texts and the background adds a stunning statement to your printed ads. Although, it has to be used minimally to create a bigger impact on the overall design. Use the gradient trend when printing posters, flyers, brochures, business cards, and booklet covers.
Cheap-looking designs are not worth investing. Fortunately, many software programs with template art and advertisement designs are being offered so you’ll be able to create print ads with less cluttered elements and clip art graphics.
Always keep in mind that customers are exposed to marketing resources for most of the time – on their smartphones, PCs, massive billboards, posters at the store, etc. So it’s essential to invest in a marketing campaign with the intent of converting prospects into buyers.
And you can do that by adding fine art designs on your advertising assets as it instantly captures the viewer’s interest. Aside from that, it gives an impression to target consumers that you value them enough to show them only the best and the finest things.
Ad designs with fine art are great for book covers, magazine covers, tickets, and brochures.
Sustainability In Packaging
The last entry on this list of trends in printing services has something to do with sustainable packaging.
Since conducting business in-person was limited last year, ordering products online became the common practice. And as a result, the amount of shipping waste has also increased. Hence, investing in sustainable packaging that can be re-used or recycled will also attract customers into your brand since people nowadays support businesses that make an effort in saving the environment.
So be sure to include the recycle and eco-friendly logos on your product packaging to inform your consumers that you are also doing your share of reducing the carbon footprint.