Tips And Ways To Increase YouTube Watchtime

If you have a YouTube channel, your main goal is to get more views on your posted videos as much as possible and to encourage users to watch your videos longer. And fine-tuning the setup of the videos in your channel will increase the number of views generated and ensure longer viewing sessions as well.

So if you’re looking to improve your channel’s performance on this specific metric, we invite you to continue reading as we’ll share some tips and ways to increase your YouTube Watchtime in your channel in today’s article.

Let’s begin…

Definition Of YouTube Watchtime

YouTube defines YouTube Watchtime as the time spent by viewers watching a particular video. It is also referred to as “audience retention” by YouTube analytics. And through this metric, account owners will be able to determine the types of content that viewers want to watch, as opposed to YouTube videos that are clicked and then abandoned after a few seconds.

At the same time, YouTube uses this data to identify which content is engaging to the viewers. To be specific, the longer a video is being watched, the more likely it will become relevant on the YouTube search. And that’s the reason why YouTube considers watchtime as one of the primary ranking signals in their site’s algorithm.

How To Increase The Watchtime On Your YouTube Videos

As an account owner, you have to focus more on creating videos with high quality that should be relevant to the searches and interests of your target audience. So here are details of the things you need to do to increase the watchtime on all YouTube videos:

Create Quality Content

This may sound like a cliché but always focus on quality when creating YouTube videos to set your channel apart from your competitors.

If you don’t want your content to be disregarded by YouTube, make sure the topic of your videos is fresh and contribute something to your audience. Or if a topic already exists, make a better version of that video to generate interest from both old and new subscribers.

Utilize The First 15 Seconds Of Your Video To Get The Viewers Engaged

According to research, 33% of YouTube viewers will likely abandon a video on an average of 30 seconds if it doesn’t offer valuable and relevant information. So make the most out of the first 15 seconds of your videos by informing your audience what they can expect as they watch the video further.

Setting the expectations and the tone of the content early and leading your viewers to the valuable parts is the right way to make your audience and engaged from the first minute to the last minute of your video.

Avoid Using Misleading Titles And Thumbnails

Titles and thumbnails are the first things the viewers see. It gives the audience an overview of the content before watching the video in detail. And if these pieces of information don’t reflect the topic, you’ll end up getting frustrated viewers and your bounce rate will also increase.

Some channels actually do this and this technique is called “click-baiting” to increase their click rate metrics, but this won’t do any good to your watchtime metrics. So avoid using misleading titles and thumbnails on your videos.

Closely Monitor Your YouTube Analytics

Finally, always check the report on audience retention for each of the videos you have in your channel to determine any notable trends that might otherwise affect audience viewing. And if you notice any drop-offs, revise the introductions in your YouTube videos.

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