NEWS
LIVEpr Promotes London Property Show
LIVEpr was hired to help promote the prestigious Invest in Property Show in London in March.
The Invest in Property Show (http://www.investinpropertyshow.com/holding/index.html) aimed to bring together essential elements of the property sector and give prospective investors an informative, intelligent, hard-hitting commentary on a huge variety of property investment opportunities.
Knights Events (http://www.knights-events.com) who are organisers of the show noted our experience in the property field and contacted us.
Our brief was based around the event being the ultimate master-class for making it in property, with the show delivering real life insights into a world of property investment.
Independent experts identified key themes, trends and ideas to help advise people interested in financial products such as, property trusts, bonds and REIT’s, bricks and mortar investments which could be anything from a £40,000 apartment in Bulgaria to £500,000 villa in the Caribbean and off-plan investments ranging from a one-bed flat in a up and coming area of London to a multi-million pound commercial syndicate in China.
US Property Companies Seek Out LIVEpr
LIVEpr is gaining quite a reputation for our successful representation of overseas property companies.
Recently LIVEpr was approached by a Florida-based real estate company with a view to representing them in the United Kingdom and Ireland. It was explained that we would be required to publicise and market "distressed" properties in Florida to buyers and investors in the UK.
They explained they were looking for a PR and marketing mix aimed at the very high end market where most properties were priced in the $1million + range. Key locations were Naples, Fort Lauderdale, Boca Raton and Palm Beach.
There were two target markets:
- Investors
- Others who were primarily people interested in purchasing a holiday or more full-time home in Florida.
In all about six PR/Marketing agencies were approached, but LIVEpr was quickly selected after two meetings in London.
As the directors of the company explained: "There was no question in our mind you were the most suited to our requirements. You were immediately positive in your response and demonstrated a high level of professionalism."
LIVEpr and Crown Property Estates (www.crownpropertyestates.com) have now signed a retainer agreement.
In recent weeks and months we have been approached by other property companies in the United States, Brazil and Spain.
UK Healthcare Homes In On LIVEpr
Two of the UK’s most respected care home operators have hired LIVEpr to raise their profile even higher.
They are Avery Healthcare Ltd (www.averyhealthcare.co.uk) and The Regard Partnership (www.regard.co.uk).
Avery Healthcare is a developer of of care homes for older people and those with physical disabilities.
The Regard Partnership Limited is a leading provider of Registered Residential Care and Supported Living (including Domiciliary Care) services for a wide range of children and adults with complex needs.
LIVEpr Takes Fairfax County To The UK
LIVEpr’s longest retained client is the Fairfax County Economic Development Authority in Virginia, US (www.fairfaxcountyeda.org).
The Washington DC skyline
Fairfax County is in North Virginia and the drive into Washington DC from Dulles International Airport goes through the County.
We have been their UK public relations representatives for almost eight years, and took on the additional marketing role around two years ago.
Our activities on their behalf take us around the country developing and maintaining key business links, as well as liaising closely with local and national media.
There are a number of high profile functions we arrange for them also. For example this year we co-ordinated:
In addition LIVEpr has represented the FCEDA at a number of business seminars in London, Canterbury and Colchester.
LIVEpr Spreads Wings to Oz, Dubai, Saudi
LIVEpr are now members of Australian Business (www.australianbusiness.co.uk)
We will also be handling some of the business organisation’s PR during the coming year.
Principally, we will be liaising with key UK media to secure exposure for various events being organised.
Meanwhile, LIVEpr was approached by Trident International Holdings of Dubai (www.tihglobal.com) just three weeks before the 2007 MIPIM, the international real estate exhibition in Cannes earlier this year. The brief was to handle the soft launch of the Pentominium, the world's tallest residential tower, at the event.
Dubai’s Pentominium
We produced relevant promotional material, liaised closely with the client, distributed information to more than 1,000 European journalists, handled one-on-one interviews, TV and phone interviews, and followed up later with a press trip of senior journalists to Dubai.
The coverage has been phenomenal with a large amount of conventional press coverage from across Europe and Asia, and at one time 60,000 mentions of Pentominium on Google.
Interestingly our work with Trident led directly to a project from another Dubai/Saudi developer Tanmiyat (www.tanmiyat.com) to promote them principally at the CityScape China exhibition in Shanghai.
We introduced them to and worked closely with a Shanghai-based PR company associate of ours, HLD Events and Tanmiyat were very pleased with the positive results achieved.
Tanmiyat on display in Shanghai
SectorGuard takes on LIVEpr
SectorGuard (www.sectorguard.plc.uk) is a leading provider of security and fire protection services for business and home. Its dedication to client satisfaction has made the company one of the fastest growing security businesses in the UK.
They recently took LIVEpr on as their general public relations/marketing agency.
We will be working closely with St Brides Media & Finance Ltd who also handle some of SectorGuard’s specialist financial PR.
ICAMA Asks LIVEpr For Help
One of LIVEpr’s more “unusual” clients is ICAMA (www.icama.co.uk).
The ICAMA provides a hydromassage and through internal cleansing, aids the treatment of inflammations, strengthens the pelvic muscles, improves hormonal background easing childbirth and relieves pain in the genitals.
This provides a challenge for us – and so far we are rising to it well. In a few weeks we have managed to secure exposure in more than a dozen online and offline titles.
Cyril Leonard Completes Chinese Palace
LIVEpr has worked with the London-based property company Cyril Leonard (www.cyrilleonard.com) for six years on a variety of promotional tasks, including the promotion of its services across the UK and Europe.
Chinese Palace, St Petersburg
The company has been increasing its activities in eastern Europe and Russia and was recently asked to project manage the entire restoration of the 18th century Chinese Palace outside St Petersburg, once used extensively by Catherine the Great. The building was badly damaged during the Second World War.
The commission, by the World Monuments Fund, was extremely prestigious. LIVEpr gained a huge amount of publicity in the UK, Russia and elsewhere and the project is now completed.
Issues about the use of a UK firm to project manage the restoration are no longer questioned. As a result Cyril Leonard has now been given
LIVEpresswire Clients Top 120
LIVEpr’s sister operation LIVEpresswire (www.livepresswire.com) has well and truly passed the century mark in terms of clients served.
Latest count had the portfolio around 120.
They cover an extremely wide business arena and come from many different countries.
LIVEpresswire is a news and press release distribution service spanning the globe - the United Kingdom, 34 other major European countries, Australia, New Zealand and the United States.
LIVEpresswire works from a database of many thousands of publications both offline and online, but it targets only the media you want to be seen in. We believe it is counterproductive to send good news stories to hundreds of titles just for the sake of recording high volumes of mail.
It is more concerned with ensuring we hit the right targets and get the right exposure for our clients. It is not merely mail shots we are interested in; it is making sure that the right people in the right places appreciate what you have to tell them so they want to tell others.
Not surprising then that its portfolio of clients from every continent continues to grow.
Crosbie Communications And LIVEpr Join Forces
Crosbie Communications (www.crosbiecommunications.com) has linked up with LIVEpr bringing huge experience in media consultancy to Corporates, Brands, Trade organisations and Agencies.
Crosbie has insider knowledge and the connections to offer very valuable help. As former national paper journalists they know how journalists think and how to manage stories.
As is LIVEpr, Crosbie is a full service PR/media firm with a proven record in delivering strategies for growth, brand awareness and positions. They work in fields such as consumer products, finance, personality promotion, showbiz, sports, and event management.
Crosbie and LIVEpr will continue to work independently of each other, but will come together to work on specific joint accounts.
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