Livepr Profile

livepr began operating in London in December 1996, and has grown from a small consultancy serving domestic clients to one with national and international clients and representatives in more than three dozen overseas cities.

We believe livepr's business model is uniquely successful within the public relations industry. We have a relatively small core staff which allows us to be extremely proactive and dynamic avoiding cumbersome chains of command. However, we have a network of consultants throughout the United Kingdom and around the world upon whom we call when required.

This network comprises expert consultants across a broad range of specialities. Calling on them as and when needed, not sub-contracting but bringing them in-house to work on accounts, means that clients receive the best possible specialist and experienced assistance. It means they also can rely on continuity of consultant relationship.

Those services cover campaign development, media liaison, event co-ordination and media training, strategic planning, targeted networking, crisis management, full-scale public relations campaigns, business-to-business liaison, advertising sales negotiation, and strategy development.

The principals

The principals and founders of livepr have an international public relations and journalistic background that extends across more than 50 years.

• Ross Clarke, Director, worked as a journalist on newspapers and magazines in the United Kingdom, Asia and Australia for 12 years. He also was a senior public relations adviser in agencies and for government departments for more than 20 years before establishing livepr . His agency experience crosses diverse fields, and in terms of political PR Ross has represented foreign governments and government departments at the Houses of Parliament in London, European Parliament in Brussels and Strasbourg, and United Nations Committees in Geneva.
• Prior to the establishment of livepr , co-Director David Wallen held senior positions on national newspapers for more than 20 years, including working in Europe, the Middle and Far East, and the Americas. David is a former Diplomatic and London Editor of The Scotsman, former European Editor of the South China Morning Post and former European Correspondent Asia Business News. He also headed the trade organisation of UK regional press in the UK.

Other key staff are specialist writers, advisers and event organisers with local, national and global experience including working with PR, advertising and marketing agencies in areas as diverse as Asia, the United States, Scandinavia and Africa.